Why does this rebranding mark a key milestone?
The ARC Europe Group is proud to unveil its new brand identity.
More than just a visual change, this rebranding represents a reaffirmation of our strategy and an ambitious renewal of our vision. It reflects our determination to evolve and innovate to meet the new challenges of the automotive sector, while reinventing the standards of roadside assistance and redefining industry leadership.
“Driven by experts, powered by network”
Our new slogan captures the essence of our mission: to harness the expertise of our teams and the strength of our European network to deliver innovative, high-performing solutions tailored to a rapidly changing market.
A rebranding aligned with our strategy
This transformation aims to align our visual identity with the strategic renewal of our group. By modernizing our image, we reaffirm our position as a leader in roadside assistance, ready to meet the needs of an increasingly demanding market. This change is a clear investment in the future of our brand and in the promise of innovative and sustainable solutions.
A Brand Platform Guided by a Strong Vision
At the heart of this transformation is a meaningful new brand platform. Built around a strong vision, mission, and core values, it captures the essence of our DNA:
Our Vision: To be the game changer in roadside assistance by placing people at the heart of our approach.
Our Mission: To connect and coordinate the best players in our European network to support car manufacturers, mobility providers, and drivers in a rapidly transforming industry.
Our Values:
Listening: Understanding and precisely responding to our customers’ expectations by designing the most efficient and optimized assistance journey.
Excellence: Setting high-quality, consistent assistance standards across Europe.
Innovation: Reinventing our offer to meet new mobility challenges by leveraging cutting-edge technologies to optimize our services and shape the future of automotive assistance.
Eco-responsibility: Developing sustainable solutions to support our clients in their ecological transition.
Stronger European Coherence
With this transformation, we strengthen the unity of our communication and image across European markets. From now on, every interaction with our brand will reflect shared values: collaboration, expertise, and commitment.
Differentiation and Commitment
In a competitive market, our new identity allows us to stand out and reaffirm our ambition to reinvent ourselves in response to today’s major transformations. It fuels pride within our teams, reinforces our partners’ trust, and leads our clients to see us as a true transformation partner with deep-rooted expertise.
This rebranding marks the beginning of a bold new chapter—but it is only the beginning.
We will continue to innovate, anticipate tomorrow’s challenges, and stay true to our promise: to place people at the heart of our vision and our solutions.
