Every day across Europe, a driver calls their car brand for assistance, and it is ARC Europe who answers, in the brand’s name. The driver never notices. The brand has handed over a direct loyalty asset, the kind it cannot afford to lose. This is what that trust rests on. This is where information security stops being a technical detail and becomes a procurement criterion: in white-label roadside assistance, independent verification through TISAX AL3 is what makes the model workable. TISAX roadside assistance provides OEMs with a common, independently assessed framework for that trust.
What a brand actually hands over
In a white-label roadside assistance model, the OEM entrusts the moment of the breakdown entirely to a partner. The voice that answers, the expert who arrives, the follow-up that closes the case, all of it carries the brand’s name and builds the brand’s relationship with its own customer, yet none of it is operated by the brand.
And with it comes data. When a driver calls, our systems receive their identity, their GPS location, the vehicle identification number and its technical data, and the contract details. In an eCall situation, further data may transit. As a roadside assistance provider operating across 2.5 million cases a year, in 40+ countries, we handle this data flow continuously.
Why TISAX roadside assistance matters to the industry
For an automotive brand, vehicle and customer data are among the most sensitive assets it holds. A location trail reveals where a driver lives and travels, a VIN links to the full-service history, and customer records fall under strict data-protection law. Handing all of it to a third-party roadside assistance provider, at scale, every day, is not something you secure with a clause in a contract.
So, the industry built a dedicated standard. TISAX, which stands for Trusted Information Security Assessment Exchange, is the automotive sector’s own label for information and data security. Run by the ENX Association on behalf of the German automotive association VDA, it exists precisely because declarations are not enough. It replaces promises with independent verification, against automotive information security controls written specifically for the sector.
What being verified actually means
There are three assessment levels. AL1 is a self-assessment. AL2 adds a remote review. AL3, the highest, requires an assessor accredited by ENX to come on site and verify that the security processes are actually implemented. Not described on paper, verified in person.
ARC Europe operates at AL3, and reached it in 2023, before the industry began making it a requirement.
Our overall maturity was assessed at 2.85 out of 3. On the TISAX scale, level 3 means a security process is not only defined but proven and continuously monitored, so a score close to 3 reflects controls that are established and working, not just documented.
What TISAX roadside assistance protects, in practice
The certification covers information with very high protection needs and data protection under EU-GDPR Article 28, where we act as processor for data the OEM controls. This is the core of OEM data protection in a white-label model, and it is, exactly, what our operation is.
For everyone in the automotive chain, TISAX AL3 is a common language of proof. The brand does not have to run its own audit, and the partner does not have to be taken at its word. An independent, sector-specific verification stands between them. In a relationship built on handing over something you cannot afford to lose, that is what makes it workable.
When an OEM checks our status on the ENX portal, no one from ARC Europe is in the room.
Trust isn’t the word on the contract. It’s the whole contract.
Certified since 2023. Committed until 2029.
